Our story
About Us
Where inclusivity and artistry shape modern luxury.
SAMA Los Angeles is a woman-owned, self-funded luxury indie brand rooted in the beauty of individuality and the power of representation. Based in LA, we offer thoughtfully curated beauty, home goods, and apparel—all designed to celebrate and elevate women of color and the stories that make us unique.
We’re introducing SAMA with our hand-poured luxury candles, each crafted to bring warmth, sophistication, and intention to your space.
At SAMA, we believe in the beauty of simplicity, the strength in our differences, and the freedom to reinvent yourself at any age. Our mission is to inspire you to live authentically and embrace the 'curated beauty' lifestyle—from radiant skin to timeless style and a home that feels like art.
SAMA is more than a brand; it’s a movement for intentional living and inclusivity. Every piece we create is a celebration of luxury with meaning, made to honor the beauty in every part of your world.
Welcome to SAMA Los Angeles
Redefining Luxury, One Detail at a Time
Elevating beauty and lifestyle through inclusivity, artistry, and intentional design.
A Feeling
It all started with...
Sameerah Hoddison (aka Samee Tatu), founder of SAMA Los Angeles, is a celebrity makeup artist, photographer, and storyteller dedicated to redefining luxury through inclusivity and intentional design.
A Vision Come to Life
Behind the Scenes
From sketch to our first impromptu photoshoot - we integrate creativity, passion, and good vibes!
Joy in Every Moment
Authentic Beauty
Behind the scenes with SAMA Los Angeles