Our story
Where fragrance and artistry shape modern design.
SAMA is where art meets atmosphere—an exploration of mood, memory, and the quiet power of objects that shape how we feel. Each candle is more than scent; it’s fragrance as experience, light as presence, and form as art. Inspired by the energy of the city, the rhythm of reinvention, and the artistry of craft, SAMA is less about luxury and more about curation—what you choose to bring into your world.
Every fragrance tells a story. Not just through notes but through imagery, texture, and tone. A visual, a moment, a feeling. SAMA is for those who move with intention, who understand that scent isn’t just about fragrance—it’s about presence. About what lingers in the air long after the flame fades.
This is just the beginning. SAMA will expand into beauty, clothing, and curated pieces that carry the same ethos—art-driven, intentional, and timeless. Not just things you own, but things you live with.
This isn’t about trends. It’s about what stays.
Welcome to SAMA Los Angeles
Elevating beauty and lifestyle through fragrance, artistry, and intentional design.
Sameerah Hoddison (aka Samee Tatu), founder of SAMA Los Angeles, is a multimedia artist, celebrity makeup artist, and storyteller with a passion for fragrance, artistry, and intentional design. Through her work, she explores the connection between scent, memory, and visual storytelling, creating experiences that leave a lasting impression.
From a rough sketch to an unplanned photoshoot, every step is fueled by curiosity and creativity. At SAMA, the process is just as important as the final piece—exploration, instinct, and artistry woven into everything we create.
From the Founder
"I’ve always loved candles and fragrance, but over time, they became more than just indulgences—they became rituals. A way to mark hard work, personal milestones, and moments of reset. Lighting a candle was never just about scent; it was about shifting energy, creating space, and setting intention.
But I was picky. Most candles felt overpowering, artificial, or forgettable. I wanted something that didn’t just burn away but lingered—softly, intentionally, like a memory. Then it clicked—scent is another form of painting. Just as a brushstroke evokes emotion, fragrance shapes mood, tells a story, and transforms space.
That realization sparked an obsession: to create candles that feel like fine fragrance—balanced, nuanced, effortless. SAMA was born from this idea: art as scent, scent as atmosphere. Not just something you burn, but something you live with."
-Sameerah
Authentic Beauty
Behind the scenes with SAMA Los Angeles